In order to tap into the potential mobile Internet television market with the growing momentum in Internet industry, SMI Culture & Travel has invested in television dramas projects to reinforce the performance of its principal operation. At the same time, it accelerated the construction of infrastructure for mobile online television segment with a view to strengthening its overall competitiveness and ongoing profitability in future.

SMI Culture & Travel has established a hub of digital media contents incubation in the Stella Mega Jincheng Studio. This hub incorporates the functions of new media contents creation, production and distribution. A 300-episode Internet TV drama has commenced. Its first Internet TV series The Third Eye (陰陽眼) will be broadcast both through the Internet and in cinemas in an inter-active manner.